IT has spent a lot of time and money chasing the “language of business,” trying to nail it down, trying to find a way to communicate with those who don’t want to know about computers or software or even why you have both of those things in the first place.

You’ve seen how the IT community has launched wave after wave of propositions that mostly make no sense to business leaders. Standards bodies that form around notations, training sessions, the analyst houses make proclamations about their proclamation strategy -- you have to say something.

But it is really a lot simpler than that in the final presentation. Its about time and money. You know, the thing that IT has used to try to learn the “language of business.”